Bid Capsule is a two-sided marketplace built as a layer over Lead Capsule and Offer Capsule, running three markets: leads, advertising positions, and redirect and pop traffic. Sellers set the price they will accept, buyers bid, and a proxy auction settles at the clearing price. Signing up is free, the buy side is prepaid, and the processing fee sits inside the buyer's bid.
Your floor is the worst case, not the price
Selling on a rate card means the price was agreed once and decays from that day. Demand rises, the buyer's economics improve, a competitor enters your vertical, and you find out about none of it. Every lead sold at a stale rate is a quiet transfer from you to the buyer.
Here you publish the price below which you will not sell, and that is all it is: a refusal threshold. The auction moves the price up from there.
Put numbers on it. Your floor is $10. Two buyers both want that lead and both have set a ceiling of $20. Neither is watching a screen; their auto bids step the price up until one runs out of room. The lead clears near $20, not at $10. You did not negotiate and you did not chase anybody, and your revenue on that lead roughly doubled against your own floor, less the marketplace margin.
The counterintuitive part is worth saying out loud: setting a lower floor usually makes you more money, because a lower floor admits more bidders and more bidders is exactly what raises the clearing price. Sellers arriving from rate-card habits pitch the floor high, lock buyers out, and then conclude the market underpays them.
Being straight about it: with one interested buyer a lead clears near your floor, because there is nobody to bid against. The upside is real and it comes from competition, which is the argument for being in a market rather than selling to one buyer at a time.
The market cuts both ways, and that is the point
Buyers are not the only ones competing. In a vertical carrying more supply than demand you are bidding for the same buyers as every other seller in it, and the clearing price falls toward the lowest floor anyone will accept. An ambitious floor does not protect you there. It just means you do not sell, while the vendor next to you does.
We would rather say that plainly than let you find it out in your first week. A market tells you what your inventory is actually worth, and some of the time that number is lower than the one you had in mind. No rate card has ever told anyone that, which is precisely why rate cards persist and why so many vendors have no idea whether they are underpriced or overpriced.
What makes that bearable is that it costs you nothing. You are almost certainly already posting to several buyers, and we are one more destination in that list. If nobody here bids above your floor, you get an immediate no-buyer response and the lead goes on to your next buyer exactly as it does today. We do not hold it, we do not keep a copy, and nothing about trying us takes the lead out of your hands.
So the honest version is that adding Bid Capsule has upside and no downside. In a vertical with real demand you clear above your floor. In one without, you are told immediately and you lose nothing. And a vertical that will not clear at your number is information delivered early enough to act on: it tells you where not to point your generation next month, and the alerts tell you when demand arrives and it is worth pointing back.
A market whose price can only ever go up is not a market, it is a sales pitch. The reason the upside is worth believing is that the downside is real.
One lead, paid for more than once
Most vendors treat a lead as a single transaction. It sells, it is gone, and whatever it was worth is what you got. That is only true because the systems most people sell through cannot do anything else with it afterwards.
Exclusivity here is a window, not a permanent state. You sell a lead exclusive for seven days, or whatever term you set, and for that period no one else can have it. When the window expires the record is released, flows into the Bid Capsule lead store as aged data, and starts earning again on a revenue share. It can go on earning as it moves down through the price bands with age and with each further sale.
The first sale is the big one. But a book of leads that keeps paying after the exclusivity runs out is a materially different business from one that does not, and the difference compounds across every lead you have ever generated rather than showing up on a single invoice.
You do nothing to make it happen. No re-listing, no re-pricing, no shop to run. The lead ages, the window lapses, and it is working for you again.
You decide how much of the lead is ours to sell
Exclusivity is yours to declare, and you declare two things, not one. First, what the lead is: fully exclusive, mostly exclusive, semi exclusive, barely exclusive or non exclusive, which is how many companies will end up with it in total. Second, how many of those sales Bid Capsule is allowed to make.
They do not have to be the same number, and that is the point. You can list a lead as semi exclusive, sold three times in total, but cap us at one. We sell it once, to the buyer who bid highest, and the other two sales stay yours to make with your own buyers outside our system. We take the slot you gave us and no more.
The cap is enforced, not estimated. Whatever number you set is the most that record can be sold here, so adding Bid Capsule as a channel never quietly costs you the distribution you had already promised somebody else.
It is also a pricing decision, and worth treating as one. The same lead is genuinely worth different money at one sale, three sales or unlimited, so list the tiers separately and let each find its own level. Vendors who apply one blanket exclusivity rule to everything they generate are leaving money on one side of that line or the other, every time.
Publishing is not an integration project
Defining inventory and setting a price provisions your posting campaign automatically. There is no separate integration phase between deciding to sell and being able to sell. The seller wizard runs from definition through delivery, notifications, limits and payout, and what comes out of it is live inventory rather than a draft waiting on somebody's calendar.
Sell every part of what you generate
- Real-time leads, contested by bidders as they are captured.
- Aged and unsold data you upload, plus leads you sold here arriving on their own as they come out of their exclusivity window. Both earn you a revenue share in the Bid Capsule lead store, with nothing to price, list or run.
- Inbound calls, qualified through a scripted IVR that can collect digits and record, with a minimum call duration so a transfer only counts once it is real.
Aged data, without running a store
Most vendors are sitting on data they will never work again: leads that never found a buyer anywhere, and leads worked until they stopped answering. Calling it costs more than it returns, and standing up a storefront to shift it is a project nobody has time for. So it sits on a drive and earns nothing.
Upload it into the Bid Capsule lead store instead and we do the selling. Unsold inventory, aged files, whatever you are holding. We set the price points, buyers shop them, and you take a revenue share whenever a record of yours is bought. There is nothing to price, nothing to list and no shop to run.
After that the file grows on its own. Leads you sold through the auction arrive in the store by themselves once their exclusivity window lapses, so what started as a one-off upload becomes a standing revenue line you never touch again.
The price points are bands, not a single number, and they are built from the three things that actually determine what an aged record is worth: the vertical it came from, how many times it has been sold already, and how old the data is. A thirty day record sold once and a two year record sold six times sit in different bands at different prices, so your fresher and less-worked inventory is not dragged down to the price of the rest.
Every buyer here has already paid
The buy side is prepaid without exception. A bid cannot go live until it is funded and it stops when the balance is spent. You are never delivering against an invoice that may not be paid, and you are not carrying anyone's credit risk.
Buyers also get their deposit back if we cannot fill their bid inside the window they set. That policy is for their benefit, but read what it means for you: an unfilled bid sitting in your vertical is real money with a deadline on it, from a buyer who has already committed. When we tell you there is demand in your vertical, that is what we mean.
Getting paid
- You receive the clearing price less the marketplace processing margin. The margin sits inside the buyer's bid, so it is not deducted from a number you were quoted, and the rate is published rather than implied.
- Lead Capsule and Offer Capsule customers trade at a lower rate.
- Payouts release on a set day each week, once the escrow window has passed.
- Settled through PayPal, Authorize.net or QuickBooks.
- Reporting on units sold, clearing prices, fill rate and payouts.
Quality protects you more than it protects them
Phone, email, address and IP checks run through Targus, eBureau and Xverify before inventory routes. That is normally sold as a buyer benefit, but it matters more to you: a dispute over lead quality starts from a checked record instead of an argument. And if a buyer does return a lead, you accept or decline and both sides are told the outcome. Nothing about that requires the two of you to negotiate directly.
You will hear when demand arrives
We ask which verticals you sell into so we can tell you when new buyers start bidding in them. Rather than guessing where to point your generation, you find out when the demand shows up.
Buying leads as well? See For Lead Buyers. Have ad positions or redirect traffic too? See For Ad Sellers and For Traffic Sellers.