Bid Capsule is a two-sided marketplace built as a layer over Lead Capsule and Offer Capsule, running three markets: leads, advertising positions, and redirect and pop traffic. Sellers set the price they will accept, buyers bid, and a proxy auction settles at the clearing price. Signing up is free, the buy side is prepaid, and the processing fee sits inside the buyer's bid.
Buy sessions, not placements
Traffic is a different purchase from advertising. You are not bidding for a position inside somebody's page or player. You are buying visitors sent to your landing page, through redirect, pop-up or pop-under inventory, and what you care about is volume, source quality and what those sessions do when they arrive.
Every session is auctioned, so you bid what a visitor from a given source is worth to you rather than accepting a flat rate somebody quoted for a feed you cannot see inside.
Bid on the sources that convert
Target by traffic type, traffic source and geography, and set a bid per combination. Sources are not interchangeable, and a single blended price across all of them is how performance marketers end up subsidising their worst inventory with their best. Bidding per source is how you stop.
Auto bid works a floor, a ceiling and an increment on your behalf, so you are not manually chasing a price as competition changes through the day.
Pay on the model that matches your funnel
CPC bills on the click and CPM on the impression, and where your economics live further down the funnel you can price on CPA or CPL instead. Two buyers can contest the same inventory on different models, because the auction compares what each bid is actually worth for that event.
Capped and prepaid, always
- Daily and total event caps, plus spend caps, so a fast source cannot drain a budget before anyone looks.
- Prepaid throughout. You fund a balance and every won event draws it down. No invoicing, no net terms, no credit.
- Alerts when a cap is reached, when you are outbid, and when funding is running low.
The part nobody else can show you
Performance traffic is bought to produce something: a lead, a signup, a sale. Almost every buyer purchases the traffic in one system and measures the outcome in another, then argues with the source about attribution afterwards.
Because Bid Capsule also runs the lead marketplace, the sessions you buy and the leads they generate sit in the same platform, drawn from the same balance and reported side by side per counterparty. You can see what a traffic source genuinely cost you per acquisition, and stop paying the ones that never justified themselves.
Verified sources, not a black box
Sellers are verified before their first inventory goes live, so you are bidding against known counterparties rather than an anonymous feed. Where traffic produces leads, those leads pass phone, email, address and IP verification through Targus, eBureau and Xverify before they route, which is the fastest way to find out whether a source is worth what it charges.
Told when new supply appears
We ask which traffic types and sources you buy so we can tell you when new sellers start listing them, rather than leaving you to check.
Buying ad positions instead? See For Ad Buyers. Buying the leads directly? See For Lead Buyers.