Bid Capsule is a two-sided marketplace built as a layer over Lead Capsule and Offer Capsule, running three markets: leads, advertising positions, and redirect and pop traffic. Sellers set the price they will accept, buyers bid, and a proxy auction settles at the clearing price. Signing up is free, the buy side is prepaid, and the processing fee sits inside the buyer's bid.
Traffic, priced per session
The traffic marketplace trades visitors rather than placements: redirect, pop-up and pop-under inventory, sent to a buyer's landing page. Sellers list the inventory and a floor price, buyers bid per traffic type, source and geography, and every session is auctioned.
It is deliberately separate from the ad marketplace. Buying a pre-roll position and buying a stream of sessions are different purchases made by different people for different reasons, and a page that tries to describe both at once serves neither.
Buying
For Traffic Buyers
Bid per source rather than accepting a blended rate, price on CPC, CPM, CPA or CPL, cap spend and volume, and see what a source really cost per acquisition once its leads are counted.
Buying traffic →
Selling
For Traffic Sellers
Monetise the visitors you earn nothing from today. Set a floor, paste a tag, and let competing buyers lift the price above it. Paid weekly from funds already on the platform.
Selling traffic →
Why per-session pricing matters
Flat-rate feed deals hide which sources actually perform. The buyer discovers it and the seller does not, so good inventory subsidises bad on both sides of the trade. Auctioning each session puts that information into the price where both parties can see it.
Settlement
Buyers are prepaid and every won event draws the balance down. Sellers receive the clearing price less the marketplace margin, released on a set day each week after the escrow window, through PayPal, Authorize.net or QuickBooks.
See also Ads for video, banner and text positions, and Leads for the lead marketplace.