Bid Capsule is a two-sided marketplace built as a layer over Lead Capsule and Offer Capsule, running three markets: leads, advertising positions, and redirect and pop traffic. Sellers set the price they will accept, buyers bid, and a proxy auction settles at the clearing price. Signing up is free, the buy side is prepaid, and the processing fee sits inside the buyer's bid.
A marketplace layer, not a separate system
Bid Capsule sits on top of Lead Capsule and Offer Capsule and uses their engines to do the work. Lead Capsule handles lead capture, verification, routing and delivery. Offer Capsule handles offers, tracking links and advertising inventory. Bid Capsule adds what neither had on its own: an open two-sided market where price is discovered by auction rather than negotiated one counterparty at a time.
That means nothing here is a new stack. It is a 2012 platform with fourteen years of production behind it, with a marketplace in front of it.
Signing up is free
There is no charge to join and no membership fee. Registration asks three things: whether you are a buyer, a seller or both; whether you are trading leads, traffic or both; and which verticals and traffic types you care about. You verify by email, set a password, and the portal opens showing only the surfaces your answers unlocked.
We make our money on a processing fee that is already built into the buyer's bid. Sellers are not charged separately, and there is no listing fee.
Built in does not mean undisclosed. The rate is published, so you can price against it. It is also lower for Lead Capsule and Offer Capsule customers: if you run your own platform, you trade here at a better rate.
How a lead transaction runs
1. The seller publishes a price
A seller defines inventory by vertical, geography and exclusivity, stating how many times the marketplace may sell each record, and publishes the price they will accept. Publishing is not a draft: it provisions the seller's posting campaign automatically, so inventory can start matching without an integration project first.
2. The buyer places a bid
A buyer sets the most they will pay. Auto bid runs proxy bidding between a floor and a ceiling with a bid increment, so you are not sitting on the platform adjusting numbers by hand. Alongside the price the buyer picks which exclusivity tier they are bidding on, plus lead age, volume caps and spend caps, and chooses how leads should reach them.
3. The auction settles at the clearing price
This is the part that matters most. The auction is a proxy auction, so a winning buyer is charged what it took to beat the next bid, not the maximum they were willing to pay. Bidding your true ceiling is therefore safe, which is the whole point of running it this way. Change a bid and every match that bid participates in re-settles straight away.
4. Funding turns the bid into a client
Bid Capsule is prepaid on the buy side, without exception. There is no invoicing, no net terms and no credit. When a bid is funded the buyer becomes a client with a client campaign, that campaign carries the delivery method chosen with the bid, and the money sits in the campaign balance. The balance is what gates activation: fund now and the bid goes live, fund later and it waits until it is funded.
That is deliberate on both sides. A buyer cannot overspend past what they put in, and a seller is never delivering against an unfunded promise.
5. Delivery, then settlement
Leads deliver through Lead Capsule using whatever method the bid specified. Each sale draws down the buyer's prepaid balance at the clearing price. The seller receives the clearing price less the processing margin, released after the escrow window on a set payout day each week. Both sides see the result in real-time reporting.
If we cannot fill it, you get your money back
Prepaying is the right model for a marketplace, but it only works if the money is not trapped. When a buyer funds a bid they set a window, from three days upward. If no seller has been found by the end of it, the deposit is refunded automatically.
This is how a new marketplace should behave. We would rather hold funded demand, go and find the seller it needs, and hand the money back if we fail, than take a deposit and let it sit. It also makes recruiting sellers honest work: a funded bid in their vertical is a real buyer with real money, not a survey response.
You are told when your market changes
Registration asks which verticals and traffic types you work in, and that is not filing. When a new seller starts publishing in a vertical you buy, or a new buyer starts bidding in one you sell, you are notified. In a market that is still filling out, the arrival of your counterparty is the single most useful thing anyone can tell you.
Two ways a buyer can transact
- Bid on individual leads, contested in real time and settled at the clearing price.
- Browse the lead store and buy aged data outright at a published price point, banded by vertical, times sold and data age.
Where the consumer picks the buyer
Where one-to-one consent applies, PingPickPost pings the buyer network, shows the responding buyers to the consumer, and posts the lead only to the buyer the consumer picked. The company named in the consent and the company that receives the lead are the same company, by construction rather than by paperwork after the fact.
Ready to look at your side of it? See For Lead Buyers if you are sourcing inventory, or For Lead Sellers if you have inventory to monetise.