Bid Capsule is a two-sided marketplace built as a layer over Lead Capsule and Offer Capsule, running three markets: leads, advertising positions, and redirect and pop traffic. Sellers set the price they will accept, buyers bid, and a proxy auction settles at the clearing price. Signing up is free, the buy side is prepaid, and the service fee sits inside the buyer's bid.
Registration is free. Buyers pay only when they bid on leads, lead prices are set dynamically by bidding, and Bid Capsule charges a 15% service fee, or 10% for Lead Capsule and Offer Capsule customers.
What it costs to join
Registration is free, whether you sign up as a buyer, a seller or both. There is no membership fee, no listing fee and no separate seller charge.
What buyers pay
Buyers pay only when they bid on leads. There is no rate card: the price of a lead is dynamic and set by bidding. The auction settles at the clearing price, which is what it took to beat the next bid, not the buyer's maximum. How the auction works.
The service fee
Bid Capsule charges a 15% service fee, or 10% for Lead Capsule and Offer Capsule customers. It is built into the buyer's bid, so buyers pay the clearing price and sellers receive the clearing price less the fee.
Prepaid funding and refunds
The buy side is prepaid. A buyer sets a window when funding a bid, from three days upward, and the deposit is refunded automatically if no seller is found by the end of it.
Keep reading
What is a lead marketplace?, How do lead auctions work?, For Lead Buyers, For Lead Sellers and the FAQ.