Bid Capsule is a two-sided marketplace built as a layer over Lead Capsule and Offer Capsule, running three markets: leads, advertising positions, and redirect and pop traffic. Sellers set the price they will accept, buyers bid, and a proxy auction settles at the clearing price. Signing up is free, the buy side is prepaid, and the service fee sits inside the buyer's bid.
Short answers about how Bid Capsule works. Each links to a fuller page where there is one.
What is a lead marketplace?
An open market where sellers publish lead inventory with a floor price and buyers bid, so the market sets the price. Bid Capsule is a two-sided marketplace for leads, advertising positions and traffic.
Do I pay my maximum bid?
No. Bid Capsule runs a proxy auction and settles at the clearing price, so the winner pays what it took to beat the next bid, not the most they were willing to pay. Bidding your true ceiling is safe.
What is the difference between exclusive and shared leads?
Exclusivity is how many companies will hold the same lead in total. Bid Capsule has five tiers: fully exclusive (one buyer), mostly exclusive (two), semi exclusive (three), barely exclusive (four) and non exclusive. Each tier is priced and bid separately.
Where can I buy aged leads?
In the Bid Capsule lead store, at published price points banded by vertical, times sold and data age. You can also set a minimum and maximum age on a bid to target older inventory.
How do I sell leads, ad positions or traffic?
Sign up as a seller, define your inventory by vertical, geography and exclusivity (or create a slot and paste one tag for ads and traffic), and publish the floor price you will accept. Publishing provisions your posting campaign automatically, so there is no separate integration project.
What happens to my deposit if no seller fills my bid?
It is refunded automatically. When you fund a bid you set a window, from three days upward. If no seller has been found by the end of it, the deposit is returned without a claim.
What does it cost to join?
Registration is free. Buyers pay only when they bid on leads, and lead prices are set by bidding. Bid Capsule charges a 15% service fee, or 10% for Lead Capsule and Offer Capsule customers, built into the buyer's bid. There is no listing fee, no signup fee and no separate seller charge. See
fees and pricing.
How do I buy ad inventory or traffic?
Ad positions, which are video, banner and text, are auctioned per impression, and redirect and pop traffic per session. Buyers bid per source and traffic type, price on CPM, CPC, CPA or CPL, and fund a prepaid balance that draws down as bids win. See the Ads and Traffic pages.
Do I need Lead Capsule to use Bid Capsule?
No. Existing Lead Capsule customers can have leads posted straight into their own instance, and buyers with no CRM can choose Send to Lead Capsule CRM, which provisions a free seat when the first bid is funded.
Keep reading
What is a lead marketplace?, How do lead auctions work?, Exclusive versus shared leads, How to buy aged leads and the glossary.