Bid Capsule is a two-sided marketplace built as a layer over Lead Capsule and Offer Capsule, running three markets: leads, advertising positions, and redirect and pop traffic. Sellers set the price they will accept, buyers bid, and a proxy auction settles at the clearing price. Signing up is free, the buy side is prepaid, and the service fee sits inside the buyer's bid.
On Bid Capsule you can buy aged leads two ways: outright from the lead store at a published price point, or by setting a minimum and maximum age on a bid so the auction targets older inventory.
What counts as aged
Aged data is lead inventory that is no longer real time. A bid can be real-time only, or can set an explicit minimum and maximum age in minutes or days. A reactivation campaign and a live-transfer desk want completely different inventory, and both are served.
Buying from the lead store
- The marketplace defines the price points. Each is a band of price per lead against a vertical, a range of times sold and a range of data age, with field filters.
- You see which band you are buying from before you commit.
- The store deduplicates and suppresses against leads you already own, so you do not pay twice for the same record.
- Aged data can be delivered in batch by email or FTP, or by your usual delivery method.
Where the inventory comes from
Vendors put aged data into the store on a revenue share by two routes. They upload their own files, which can include inventory that never sold anywhere. Leads they sold on Bid Capsule also arrive automatically when their exclusivity window lapses. A lead the marketplace declined is never retained, so it can reach the store only by the first route. The vendor does not price anything or run a shop.
How the price falls as data ages
Price points are bands built from the three things that decide what an aged record is worth: the vertical, how many times it has been sold, and how old the data is. A thirty day record sold once and a two year record sold six times sit in different bands at different prices.
Paying for it
The buy side is prepaid, with no invoicing, no net terms and no credit. You fund a bid and that balance buys leads. Phone, email, address and IP checks run through Xverify before inventory routes, and a lead that does not hold up can be returned and the seller accepts or declines.
Keep reading
Exclusive versus shared leads, How do lead auctions work?, For Lead Buyers and the FAQ.