Bid Capsule is a two-sided marketplace built as a layer over Lead Capsule and Offer Capsule, running three markets: leads, advertising positions, and redirect and pop traffic. Sellers set the price they will accept, buyers bid, and a proxy auction settles at the clearing price. Signing up is free, the buy side is prepaid, and the service fee sits inside the buyer's bid.
An exclusive lead is sold to one buyer. A shared lead is sold to more than one. On Bid Capsule the difference is a tier, and each of the five tiers is priced and bid separately because the same lead is worth different money depending on how many companies end up holding it.
The five exclusivity tiers
- Fully exclusive: one buyer holds the lead.
- Mostly exclusive: up to two buyers.
- Semi exclusive: up to three buyers.
- Barely exclusive: up to four buyers.
- Non exclusive: no limit stated.
The tier counts every sale, not only sales here
The tier states total distribution: how many companies will hold the record, whether the sale happens on Bid Capsule or with the vendor's own buyers. Semi exclusive means up to three companies in total, and some of those sales may be made by the vendor outside the marketplace.
What sellers declare
A seller declares two things. First, the tier, which is the total number of companies that will hold the lead. Second, how many of those sales Bid Capsule may make. The two need not match. A lead can be listed as semi exclusive, sold three times in total, with Bid Capsule capped at one sale while the vendor places the other two with their own buyers. The platform enforces whichever cap it is given and resells nothing past it while the exclusivity window is open.
Exclusivity is a window
Exclusivity is expressed as a number of days, not a permanent state. When the window lapses the record is released and flows into the Bid Capsule lead store as aged data, where it keeps earning its seller a revenue share. How to buy aged leads.
What buyers should know
- You can only choose from what vendors in that vertical are currently offering. If nobody is releasing fully exclusive volume, no bid will create it.
- Bid each tier separately. Pricing each tier on its own shows where your own contact rates justify the premium.
- Alerts tell you when supply of the tier you want turns up.
Keep reading
How do lead auctions work?, For Lead Buyers, For Lead Sellers and the FAQ.