Bid Capsule is a two-sided marketplace built as a layer over Lead Capsule and Offer Capsule, running three markets: leads, advertising positions, and redirect and pop traffic. Sellers set the price they will accept, buyers bid, and a proxy auction settles at the clearing price. Signing up is free, the buy side is prepaid, and the service fee sits inside the buyer's bid.
Terms used on Bid Capsule, in plain words.
- Aged lead
- Lead data that is no longer real time. Bid Capsule sells it in the lead store at price points banded by vertical, times sold and data age.
- Auto bid
- Proxy bidding between a floor and a ceiling with a bid increment, so a buyer does not have to adjust bids by hand.
- Bid increment
- The step by which a buyer's bid rises when it has to beat another bid.
- Ceiling
- The most a buyer will pay for a lead on the exclusivity tier they chose.
- Clearing price
- The price at which an auction settles: what it took the winner to beat the next bid, not the winner's maximum.
- Escrow window
- The period after a sale before the seller's payout is released, on a set payout day each week.
- Exclusivity tier
- How many companies will hold a lead in total: fully exclusive (one), mostly exclusive (two), semi exclusive (three), barely exclusive (four) or non exclusive.
- Floor
- The price below which a seller will not sell. The auction moves the price up from there.
- Lead store
- The part of Bid Capsule where aged data is sold outright at published price points, on a revenue share with the vendor.
- PingPickPost
- A one-to-one consent flow: the buyer network is pinged, the responding buyers are shown to the consumer, and the lead is posted only to the buyer the consumer picked.
- Service fee
- Bid Capsule's service fee: 15%, or 10% for Lead Capsule and Offer Capsule customers. It is built into the buyer's bid, and sellers receive the clearing price less this fee.
- Proxy auction
- An auction in which each bidder enters a maximum and the winner is charged only what it takes to beat the next bid.
- Two-sided marketplace
- A market with sellers on one side and buyers on the other, where the platform sets the rules and the auction sets the price.
Keep reading
How do lead auctions work?, Exclusive versus shared leads and the FAQ.